HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

HEU Collection

  • Inspired by George Bamfo, Ludacris’s Trainer
  • 50% off All Meal Plans NOW
  • 10% off All Workout Plans

No days off! That is my motto. That is how I got to where I am today. Defying the odds, my father moved my three sisters and myself from Ghana to the U.S. After earning my bachelor’s from the University of Houston on a football scholarship, I began working in corporate for Lesco. However, something was missing and my journey was far from over. I decided to take a leap of faith and focus on my passion – fitness. In collaboration with my cousin, Kwadwo, Heuristic Lifestyle was born.. Read More Or Shop Now