George Bamfo’s path to entrepreneurship was set in motion after escaping Hurricane Harvey in Houston, Texas. He was displaced for three weeks, living with his older cousin, Kwadwo Jeshurun Bedihene, in New York.
While in New York, Mr. Bamfo got inspired by observing Kwadwo, who was a successful entrepreneur with a background in exercise science, internet marketing, branding, cinematography, and photography.
As a former collegiate athlete, fitness has always been a part of Mr. Bamfo lifestyle. With this new-found drive and ambition, He returned to Houston with a vision to develop a fitness brand like no other! Through countless amounts of research, he decided to dedicate time, money, and effort into social media platforms. A platform which would be conducive in building a fitness community.
He eventually grew his social media presence and landed a job with the Rapper & Actor Ludacris. With this awesome opportunity to become Ludacris’s personal trainer, George Bamfo moved from Houston, Texas, to Atlanta, Georgia. And is now training, traveling, and associating with world-renowned superstar.
With this dream job came the flexibility to focus on his true passion, fitness! With the help of Kwadwo Jeshurun Bedihene, Mr. Bamfo decided to develop a health and wellness business called ‘Heuristic Lifestyle.’
Heuristic Lifestyle is a health and wellness company dedicated to teaching clients new ways to optimize their health. We focus on sculpting the physique while implementing nutrition and wellness plans that enhance our personal training programs. In addition to our services, we offer apparel to compliment the lifestyle of our clients.